What is the measure of the good? That which encourages one to love and serve God comes from God. All good comes from God. Everything done by our Heavenly Father and Savior, as well as the holy prophets, is done to invite, persuade, and entice people to do good and come unto Christ (see 1 Nephi 3:21; 19:18; 2 Nephi 25:23; Jacob 1:7–8; Moroni 7:16).