The craft refers to priestcraft (see 2 Nephi 26:28–29). “When preaching the Gospel is made a craft, when ministering its precepts becomes a business, or when its blessings are known only to the rich, its mercies and its comforts flee and what is left is merely a sham, a make-believe in which there is no soul, no holy promptings” (Reynolds and Sjodahl, Commentary on the Book of Mormon, 4:82).